Mazda, the 4th largest automaker in Japan, had ideas of a summer campaign to promote their Demio line. Past campaigns included commercials with American celebrities such as Spike Lee and Scottie Pippen. The Demio has been a stable line for Mazda and the majority of drivers for the vehicle are women in the 20-30 year age groups. With this in mind, Mazda's marketing department wanted to create a web-site that catered and promoted to this specific demographic.
The initial project began as a virtual drive through a city, but soon grew to an even more in depth and enriching experience. Through additions such as interactive games and quizzes, the integration of basic social networks, and even ways to customizing your very own Demio, the site broke new ground in the digital automobile experience. We eagerly anticipate revisiting this arena to once again help bond today's highest technologies with current marketing trends.
